User engagement and co-creation of furniture
It began, a little odd, on a Sunday afternoon. They missed the healthy tension of the week, but were happy that they did not have to keep an eye on their mailboxes and phones. A day that with no pressing tasks. But it tickled that tension. Because something had to happen. But what? You can also put yourself in a creative mood. Moving to a state of mind that forces you to do somehting. Put on the PC and go online to do some sketches. No CAD please, but design freely because you do not know where you end up. And somewhere on that afternoon, an unguarded moment, Jeroen and Frank got the basic idea. After that there was no stopping him. Ideas and hunches tumbled over each other. A few days later, a prototype was build. Received good feedback from users, especially what could be better and beautified. Then early adopters were interested and payed real money for a product that actually, in Jeroen and Frank's opinion, was not finished. And finally, after several months at exhibitions in Paris and Brussels, successfully market your products in Europe.